Make Hay While The QR Code Shines
Saturday, August 16th, 2008
Yes, it’s true. With the recent introduction of the mobile codes (Barcode and QR codes) big names in fashion are playing it big by tackling the new age of mobile shopping. A friend of mine mailed me this and asked for my thoughts. Well I told him that this would certainly be an amazing approach to capture the ever-growing market of mobiles.
From online shopping to mobile shopping the transition is simple and more secure according to some but still the wings are new and need a little flying around before it can really take off to the sky. Thus, now a couple of new technologies are about to make the defining action of a consumer shopping faster and more convenient than ever. Ralph Lauren, known for its preppy clothing lines, will feature ads in its catalogues this month that can be scanned by many cell phones’ cameras, allowing the items to be purchased on the spot.
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