From the Ovi Blog:

We are testing two important areas in a live environment: in-app purchase and even stronger DRM. Based on the feedback of those specially selected Publishers, we will roll out these features to a broader group. If you are interested in participating in either beta, please get in touch with your Ovi team contact.

So, we’ll admit we are excited!

And yes, we like to geek out over every small improvement that makes it better for you, whether you are a consumer or publisher.

Any questions or comments, please email me at madho@ovi.com or find me on twitter @NokiaMadho.

Other news from the full post include:

• Search improvements
• Use Email as your username
• We want your feedback!
• Faster browsing

See Better search and other improvements in the new Store for all the details.