Nokia Design Background
Ever wondered what phases of design a mobile phone goes before it comes in your hand. The countless hours of work, fitting in every piece that brings the latest technology without any difficulty in the operation so that even the most rookie/noob can get his way along ease. Well here we reveal the all the thought process behind all the effort put in by the Nokia design team.
Q: How Does Nokia Come Up With A Design?
A: People at Nokia believe that mobile is a very personal object. “One you keep close to you at all times be that in your bag or tucked into your pocket. A phone is more than just a piece of technology; you take it everywhere, tell it intimate things, and it can even reflect your mood and personality.”
Its your reflection.
People & their behavior along with their lifestyle is what Nokia aims at. Varied user choices from using a mobile as video camera to a fashion accessory to a tool at work is what the designers look for. They also keep a track of different needs and lifestyles by conducting detailed research and street anthropology all around the world.
Following Guidelines are followed by Nokia Designers:
Beautifully fits your lifestyle how you work, play and where you live
Its something special attention to detail makes it a joy to use and look at
t is not one product or design for everyone people can choose the one that best suits their lifestyle
The global team of designers is made up of 34 different nationalities. This unique group includes designers, psychologists, researchers, anthropologists, engineers and technology specialists, based in ten different locations around the world. Nokia has 4 main design studios: in Espoo (Finland), London, Beijing, and Calabasas in the US. In addition they have design teams working in Copenhagen and three sites in Finland Salo, Oulu and Tampere plus two satellite studios creative spaces located in design schools in hot new design capitals. The first was opened in Bangalore, India in August 2007 and the second in Rio, Brazil in February 2008. The Key is to look for a design that would stay in the future. The customer feedback is also a key issue. Following are a few sketches of designs made.
This all may sound good but what makes the iPhone a design revolution. Hmm…. Apple a company who has not been in the phone world just launched their firs phone with a ground breaking design. The Answer is simple. People at Apple bring in the Designers first and then the engineers which i think is the opposite in case of Nokia. There is lot to learn for every one. In the End all i can say is that Nokia has brought up Landmark Technology which The iPhone is Lacking.
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