Nokia N96, N85 & N79 – Behind the Scenes
August 27, 2008 – 6:24 am | by Ani
Hello friends, I hope you all are doing great. Having posted about the Official Announcement by Nokia on their Q4 2008 releases of Nokia N96, N85 & N79, the whole mobile industry has come to a stand still. A lot of people were totally taken aback by this announcement and other who were planning to buy a new cell phone are now standing again at the starting point. Yes, I was too surprised about this announcement not because I didn’t knew about the mysterious devices but because I didn’t knew that they would launch them so soon. Having anticipated the wait as in the case of N96, I was under the impression that these devices too would come out late.
Fortunately I had the opportunity to have a round of talk with the Masterminds behind the devices and they sure had a lot to share. But before we go further let me introduce you to the team.
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Jonas Geust
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Axel Meyer
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Pasi Kaipainen
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Ira Frimere
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A lot of questions were put forward and I got some amazing answers. Read On to find out which they feel is their personal favorite out of the three.
Q: Why did it take so long for N96 to mature? Or Why such a big gap between its Announcement and Release?
A: We wanted to share early the exiting product as it is the first product introducing DVB-H as a feature into a Nseries flagship.
Q: Why did you got for exchangeable covers in the Nokia N79?
A: We believe that personalization is very relevant to people. As an example, we introduce here exchangable back covers that change the digital design or the theme on the display of the device as well.
Q: Why Red Pandas for N96 SE?
A: Red pandas were a perfect fit with the facethetask.com campaign and it was collaboration with WWF
Q: What is Nokia LifeviNe?
A: Nokia LifeviNe is a life tracking application that we’ve created on top of sports tracker. It will be publicly available in a few weeks, so you can use it and send us your feedback. The main idea is to track your routes (for example shoping) and tag all the media you take or consume over the journey on to that route. Currently in alpha you can tag videos, music tags, photos and voice recordings to the route. Additional features will follow soon as we develop the software. Please note that LifeviNe will not replace sports tracker, rather its a new different version of it. You can choose which you want to use and for what purpose
Q: I think that since the release of the flagship N95 to these new flagships N96 and N85 Nokia havn’t changed much or added many new features. Are you holding something back for a release soon or have the development been harder this time?
A: There is a clear evolution from previous devices, e.g. N-gage, geotagging, OLED display, DVB-H, HS USB, USB charging, SUperbright LED flash, Intelligent key illumintation etc.
Q: What were the inspirations / design story behind the design of the N79? It is rather different to some of the other recent Nseries e.g. materials, Navi-wheel implementation, multimedia key on opposite side - curious to understand the path to this.
A: The inspiration for the N79 was taking personalization from the physical to the digital blur. A good example is the exchangeable back covers where the theme colors match the covers. Also the overall design language was evolving into a more expressive and personal design elements.
Q: A lot of new phones are going for a higher Mega Pixel camera some phones are using 7 or 8 MP Cameras. You have increased them from phones like the N81, why did you choose not to go “all the way” and try for an 8 Mega Pixel?
A: While we haven’t increased the megapixel count, we have improved the holistic imaging experience in all of our new Nokia Nseries devices and utilizing geotagging of pictures, LED flash for video recording. In addition, we have Carl Zeiss lenses across the entire Nokia Nseries portfolio.
Q: With all these features you elaborated, it is seen that the battery life is often compromised. What do these devices have apart OLED to extend batterylife with so many packed features
A: There are several significant improvement on the power management side e.g. music playback time on Nokia N79 is now up to 30hours or you can watch upto 7hours of video on the Nokia N85
Q: Plans for making CDMA Version of these? For Eg:- Compatible with Verizon Network
A: Both products are based on WCDMA technology and there are no plans to make them available on CDMA networks
Q: Is the new dual led flash as bright as the xenon flash on i.e. N82 or 6220 classic?
A: There is significant improvement on the LED flash performance thanks to the DualLED flash (two LEDs) and improvements in the brightness of the LEDs.
Q: I’m curious about the N78 vs N79? These products seem to occupy a similar space / price point with the N79 adding a few significant hardware advantages. Where does this leave the N78? For the less style conscious?
A: N79 is improving on the N78. It adds a great opportunity to personalize your device by changable back covers and a unique feature that also enables the colour of the “display theme” to change automatically when you change your back cover. serious in the day time and fun in the evening…
Q: Does using an OLED instead of an LCD make a significant difference to battery life?
A: In most use cases OLED display consumes only 30-40% of the power required for LCD display. it has certain effect also on operation times Power consumption of OLED display depends on content on the screen, LCD takes always the same power. The darker the screen is, the less OLED display consumes.
Q: Will these products feature any REMADE material concept?
A: Not yet.
Q: Does Nokia first lay the features and then work on the design or is the design first made and then the features packed in?
A: We first observe the people that we are designing for. We project how their life is going to be in the future and how their lives and behaviours are going to evolve. We start defining of the experiences they want in the future and which services they need to make this a reality. Then, we start designing the device concept.
Q: Since n79 is out, does it mean that “N7″ line is over and we won’t see cheap nseries phones in the future?
A: N7x is definately not over rather I would say the next chapter is about to begin
Q: What made you finally decide to go for USB charging?
A: Its really all about driving convergence further to be able to use the same connector for several purposes. You will see this coming on more devices in the future
Q: Which device out of the three do you like the most?
A: Axel: I love all three of them for different reasons.
Jonas: My absolute personal favorite is Nokia N96, massive memory and a big display is my thing
Pasi: N85, excellent for gaming, OLED display.
Q: @ Axel : Can we have the individual reasons for them?
A: Yes, you can The N79 I love because of the compactness of its design, very sophisticated details like the sliding lens cap and the design of the materials & colors. I believe the N85 is our more versatile entertainment device. The N96 is the most powerful multimedia computer with innovations, such as the kickstand, to share your discoveries.
Q: Since you all have been with these devices right from the start, what was the most challenging part in their development?
A: To make all features in such a compact and small package, withouth compromising performance (including operation times) or features
We had a great chat for an hour and i’m sure you all too had your doubts clear about these devices. If you feel I have missed something, please leave a comment below.
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Tags: N79, N85, n96, Nokia, s60
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